Are you looking to get your brand image across to consumers looking for your goods or services? Of course, you are! Although brand exposure may prove difficult to track, businesses of all sizes should aim to get their brand, their name, and their image out there. The consumer recognition that comes from brand exposure helps drive business to your company and is often an integral part of a successful marketing plan.
With your Naperville Area Chamber of Commerce Membership, May is the perfect time to explore the Brand Exposure opportunities offered by The Chamber– one of the many reasons businesses join the NACC in the first place.
Brand exposure – in the form of advertising, programming, sponsorships, and press releases — is abundant from the NACC, and co-branding alongside us is a smart business move. An estimated 63% of consumers prefer to do business with Chamber Members, so the first step in exposing your brand is to add our “Proud Member of NACC” logo and link to your homepage. This makes your business stand out and helps make you more searchable. Reach out to me at sarah@naperville.net if you need the link and/or logo sent to you.
Sponsorship is another offering to increase your business’s brand exposure. Through the NACC, opportunities to sponsor Signature Events – such as the upcoming General Membership Luncheon on May 17, 2022, followed by the Four Under 40 Achievement Awards on June 1, 2022. Along with various committees and programs like ‘Business After Hours,’ #TipTuesday, virtual programming, and social media posts, sponsorship opportunities through the Chamber lend visibility to all of Chamber Membership. All of these options help promote your brand and boost awareness amongst local business leaders and beyond.
Advertising opportunities all boost brand awareness, and the NACC has many options, including banner ads you see in The Current, Chambertisements, ads on the NACC’s Calendar webpage, blog page ads, and even a Website Leaderboard Ad which highlights your brand across every page of the Chamber website. These advertisements increase your awareness amongst the 1,100+ Chamber businesses and 6,500 individuals who consider themselves Chamber Members. Please see our advertising page for more details.
Apart from adding the ‘proud member’ logo to your homepage and the paid opportunities to advertise and sponsor, the automatic exposure by being a Member of the Naperville Area Chamber of Commerce, and having your business published in the annual Business & Community Resource Guide is valuable in getting your brand recognized. By being a Chamber Member, your business is designated as credible, trustworthy, and visible. We see you, we continue to promote you, and we value your brand…MAY we please help you get the exposure and recognition you deserve?