A. I was a consumer of the waxing lifestyle since I can remember and in sales on Wall Street for about 13 years. It only made sense that I bring my two passions together. On Wall Street I watched my clients take the biggest risks to reap the rewards and as I consumer of the waxing lifestyle I learned the true meaning of what waxing did for my self-confidence. I followed my desires and instincts as an entrepreneur to help people feel beautiful and self-confident through the services I provide.
Q: How did you decide to take the entrepreneur leap?
A. My father was a businessman, so I feel it was in my blood, then I married someone who had the same ambition and desire to start a business like I did. After years of research and tons of rejection, he found Waxing The City and I had my “ah ha” moment and instantly fell in love.
Q. Why a waxing salon?
A. It’s simple! My business is what I have true passion for. I come to work each day and love what I do, my clients are more than people who want a wax service. We love to educate and teach clients about what the long-term benefits are, build relationships but mostly when I see them leave my salon with an extra skip in their step, I know that we just helped someone feel their best.
Q. You’ve owned the salon for a year and a half. What have you learned?
A. Lead by example and be a mentor not a boss. Listen to what employee’s and clients needs. That creates a very interactive culture in the studio that makes individuals feel like they are a part of my Wax in the City family.
Q. What keeps you up at night?
A. Ideas. I feel like I have so much opportunity to market our brand and build awareness in the community. I find myself waking up at night with ideas that I have to jot down right away. Being the very first Waxing The City in Illinois, a big part of my job was building the brand before anyone had even heard of us. I want Waxing The City to become a household name.
Q. What is your involvement in the Chamber, WIB and Naperville area community?
A: I feel I have gotten to know my peers not only a professional level, but so many members have become my friends. My Chamber colleagues have become tools in my “toolbox” of resources that I lean on daily to build my dream.
Q. What’s your favorite thing to do in Naperville?
A. I used to live in downtown Chicago and made the so-called “dreaded” move to the burbs to start a family. To my surprise, I feel at home more than ever. Naperville has a community that allows me to have as much fun as I did as city girl. This city girl is now a mom and loves all the variety around me. One minute I can enjoy the nightlife with my husband and friends and then next I can be doing activities with my daughter.
Photo by: Sabina Cavalli Photography, a boutique studio in the south of Naperville specialized in creating photographic art with you or your favorite people in it.
Sabina Cavalli is a Certified Professional Photographer who has received the accolade of Top 10 Imager of the State of Illinois by the North Central District of PPA – Professional Photographer of America, and teaches lighting and posing techniques to fellow photographers at PPA affiliates in Illinois, Michigan and Iowa.
Please visit her website at www.sabinacavalli.com or call 630-699-2072 for a visit to her studio.