Q: Describe your business and what you do.
A: I am the founder of Go Girl Communications, a content marketing company that specializes in marketing to women and moms. Most of my clients are either female entrepreneurs or companies who consider women to be their primary clients and customers.
In addition to my content work, I also oversee sales and marketing efforts for Editor & Publisher, a print and digital magazine covering the news publishing industry, and just launched a women’s leadership initiative: The Go Girl Leadership Project.
Q: What do you love most about your work?
A: I have always loved storytelling--not just being the storyteller, but listening to others share their stories as well. Every day--regardless of the project--I get to dig deep into a client’s story and help them find new ways to share that story in a way that will truly resonate with their core audience.
My love of storytelling is one of the reasons I launched the Go Girl Leadership Project--it’s an opportunity for me to share the stories of all the amazing women I know. It’s a dream project for me.
Q: What led you down the path of becoming an entrepreneur?
A: I am an accidental entrepreneur. I was the associate publisher at Chicago Parent magazine and loved it, but Chicago Parent was in Oak Park, and my days and commutes were long, often not getting home until after the rest of the family had finished dinner. When my daughter entered middle school, I felt I needed to make a change so I could be home at the end of the day and take the “emotional temperature” of my kids. I intended to be a freelance writer for a few years and then go back into publishing. But soon, those freelance jobs turned into more long-term projects, and I had a business.
The name and logo were created over coffee with a friend when I got a call from a conference that I was getting ready to attend asking me the name of my company. Not wanting to go as “freelancer,” I thought up the name and my designer friend sketched out the logo on a napkin. That was in 2011 :)
Q: What advice do you have for other women entrepreneurs?
A: Don’t be afraid to say, “I don’t know.” Starting and growing a business is a lot like parenting--just when you think you’ve got it mastered, your kids get older and you are back to square one. That’s how it is with your business--every new stage brings new challenges to overcome, new technologies to learn, new strategies to embrace. You are constantly learning and should never feel less competent as a leader just because you don’t have all the answers all the time. Being able to admit you don’t have all the answers and also possess the curiosity to find them often turns a good leader into a great one.
Q: Name someone in your life who inspires you and tell me why.
A: My daughter, Hanna. As someone whose personality is a bit bolder and sometimes brash, I have always admired my daughter’s quiet confidence--a strong internal belief in her abilities and value. Watching my daughter navigate through life (she is now 23) has taught me there is strength in vulnerability and that comparison is truly the thief of joy (one of my favorite quotes--I think it was from Teddy Roosevelt).
Q: What other passions or hobbies do you have?
A: I’m a big reader and am still someone who buys “print” magazines, subscribes to a “print” newspaper, and refuses to read any books electronically. I’m old school--I like the feel of the pages (and don’t even get me started on how much I like the smell of a library). I also love making big family dinners where we all come together and get to linger around the dinner table. I will often find myself just sitting back and listening to the laughter and conversations, really taking in the moment.
Oh, I also used to enjoy running, but a knee injury has me sidelined. I am currently working my way back to it--or to at least being able to walk a substantial distance.
Q: Aside from the Chamber, how do you stay connected within the Naperville community?
A: I am actively involved in The Branch Moms community, often co-host The Moms Network talk show, am an ambassador for NCTV17, and a board member for the Inside Out Club and the Indian Prairie Great Banquet. I have also appeared on stage as a storyteller for The People Tree, and during the spring you will most certainly find me on the sidelines of a high school lacrosse game--cheering on Valley lacrosse (a combination of Waubonsie and Metea players).