Be Intentional with your Relationships

While all of us have our careers, our businesses, or our roles within our organization, we’re all truly in the same business – the business of relationships. Customers, clients, referral partners, and business partners all want to do business with someone they know, like, and trust.

But, it’s a chicken and egg scenario. Which came first? Did people get to know you first, or did they like you from your branding or your advertising? What did you do or say that made them want to trust you? It could be any or all of these things, but one thing is for certain – relationships help you build and sustain a business, bring in customers, and ultimately impact the community and lives of those around you. 

Summer is here and people are beginning to emerge from a great pause. Now, more than ever we’re longing for connection, for friendship, and for meaningful relationships. As you get back into the groove of building and nurturing relationships here are some of my ideas to take your connections further:

  • Be proactive – reach out and ask someone to coffee or lunch to catch up and connect.
  • You can make a phone call or send a text, but you can also stand out and send a hand-written card.
  • Ask how you can help someone else. Send a personal email asking what you can do to help someone else’s business. 
  • Gather a group and show up early to one of our upcoming NACC programs or events to connect further.

There are many more ways to build relationships and we would love for you to share your suggestions on our NACC Members-Only Facebook Page:

Don’t forget, maintaining relationships can be just as important as building them. Plants need to be watered often to grow. 

Go get out there and spend some time being truly intentional about your relationships this month. 

Business Forward, 


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