Digital marketing has become the priority of so many businesses and for good reason. The ability to customize digital assets and duplicate them for multiple platforms both quickly and cost effectively has changed the ability for a business to make an impact with their marketing strategy with a realistic budget.
However, the power of print still remains when it comes to creating a lasting impression. In a study done by the Financial Times, print ads create 20% higher conversion rates and improves a consumer’s ability to remember your brand by 47% compared to digital.* Print advertising continues to create retention power for businesses that will continue to build their trust and credibility. And if done right – using print can be a great tool to capture a more engaged audience for your digital workflows.
As a Member of the Chamber, your business has the resources to embrace a hybrid strategy. The NACC provides several digital advertising opportunities and our Business & Community Resource Guide, distributed annually to over 5,000 businesses (see the 2025 edition).
Ads for our Business & Community Resource Guide will go on sale this month. If you’re interested in creating a marketing strategy with tangible engagement, email membership@naperville.net to explore print and digital strategies tailored to your business.
Interested in learning the capabilities of digital marketing ? Register for Digital Marketing Bootcamp here.