The end of a year is a time where we can evaluate the personal and professional goals we set at the beginning of the year. It’s also important to consider the possibility of expanding your NACC Membership. At the NACC, each benefits package is curated to match a variety of corporate goals. It only makes sense that your benefits should make completing your goals easier, not just something to check off the to-do list. As you consider your 2025 goals, ask yourself the question:
Does my NACC Membership and benefits align with my goals?
Reflecting on Current Membership
In order to choose what’s best for your business, reflect on the past year and the benefits that were available to you. Did you use everything? What was something you didn’t see value in using? Can I attribute any success to NACC relationships, benefits or advertising?
It’s also important to consider your needs and goals from the previous year. Have they changed at all?
Benefits of Upgrading Membership
Businesses decide to upgrade their Membership for a variety of reasons. Here are a few common goals that prompt an upgrade from our Members:
- Marketing benefits/packages: Many businesses only do paid advertising through the NACC. Upgrading benefits allows them to use these new marketing opportunities to create campaigns that support their promotions the entire year – rather than a one-time advertisement. I highly suggest adding the NACC to your marketing strategy regardless of your financial investment, but a higher Membership tier gives you more resources at your disposal that are included in your dues.
- Additional locations/businesses: Are you a solopreneur who has a couple different businesses? Are you part of a franchise that owns multiple locations? Upgrading your Membership type gives you the ability to list multiple businesses in our directory for the same cost.
- Frequent flyer at NACC events: Is networking a large part of your involvement with the NACC? Upgrade your Membership to get tickets to major events included in your Membership dues. This takes the thought out of planning which events to go to and gives you peace of mind that you’re guaranteed a spot at some of our most popular events.
Tips for Making the Decision
If you’re still unsure about whether or not you need to upgrade your Membership – no worries! My favorite conversations with Members include evaluating the cost vs benefit with the Chamber and helping point out things that may work better. It may turn out that you’re in the perfect Membership tier for your business, but having the knowledge to make an educated decision is crucial.
If you have any questions about upgrading, what your current benefits are or how to use them strategically throughout the year, let’s set a time to meet! My calendar can be found here or email me at msmith@naperville.net. Thank you for your Membership and have a great rest of 2024!