Members always bring up one particular item to me: how to advertise and market their business through the Chamber. This month, I want to direct your attention to the numerous types of ads the Chamber offers and how you might utilize them to promote and highlight your stand-out business. I have compiled an overview of some top-performing and NEW advertising options, but keep in mind – we can always work with you to design a custom advertising plan!
2024 BUSINESS & COMMUNITY RESOURCE GUIDE
Unlike many Chambers, which produce only a multi-year directory, the Naperville Area Chamber of Commerce produces this top-shelf lifestyle publication every year. With the help of Chamber outreach through our Ambassadors, this publication reaches thousands of community members via print and 24/7 digital access. This publication offers high exposure and engages readers year-round with relevant content, meaning people are reading and you’re getting your business in front of consumers. If you would like to advertise in the 2024 Naperville Area Chamber of Commerce Business & Community Resource Guide, contact Michael Holmes, Project Manager for Town Square Publications at mholmes@tspubs.com.
EMAIL ADVERTISING
With open rates of 43% and click-through rates at 3% – email is a great way to send a message about your brand or business.
Chambertisement E-Blasts
A Chambertisment E-Blast gives you access to our organization’s 1,100 Members and over 9,700 business professionals via email. In other words, a Chambertisement is an ideal advertisement for those wishing to get in front of a large digital audience. The Chambertisement is a one-time e-blast with the Member’s choice of artwork, subject line, and link to their business.
The Current Monthly E-Publication Ads
‘The Current’ is a monthly email that is sent directly to over 9,700 business professionals. We offer email banner ads at six placements and three levels of pricing as well as a full page back cover ad option. Email advertising with these ad options is prime to get seen. Additionally, all ads allow advertisers to link their ads back to their homepage for cross-marketing and tracking.
A NEW way open to all Members now, is our Member Spotlight E-Publication Video. Tell your story and speak to the NACC audience about your business, goals, or share news in a 2-3 minute long interview with ME – the Director of Membership. The video has a first-page placement and opens our quarterly direct e-mail.
WEBSITE ADVERTISING
In addition to the three options mentioned, the Naperville Area Chamber of Commerce also offers Website options that include:
Leaderboard Ads
Available on the Chamber Calendar page (our most viewed page!), Business Directory page, Career Hub page, our Membership Application, or as a leaderboard ad across every page of the NACC Website.
Blog Page Ads
Showcase your business to Chamber professionals that read our regular quality blogs and search our website for resources. Ads can be on the Government Affairs Blog page, NACC News & Resources page, or the President’s Corner page.
Payments must be received prior to advertisement placement or distribution. Membership needs to be active and in good standing. For further information and questions about advertising, please get in touch with Kelli Keyzers, Director of Marketing & Communications at kkeyzers@naperville.net.